Don’t be fooled by fancy marketing plans

If you’re like most, you’ve created a business or marketing plan or both throughout your career. There’s a bazillion suggested templates out there ranging from simple to complex.  After using a number of them when coaching Advisors, I found they got filed away and forgotten about.  In fact, the fancier and more complex they were led to a one time use because it’s not practical to go through that same process as frequently as your marketing plan should be updated.

So, how do you have a marketing plan that is easy to work off of and adjust as needed?  Ditch the formality and resort to a plain word document. It’s, by far, the most effective!

If you’re thinking “but I appreciate the structure a template provides”, then I’ve got you covered.  In this video, I explain how to create the outline of an effective plan.  The best part is it combines the business and marketing plan into one document!

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